This assignment allows students to highlight the essential elements of a crisis communication plan and identify the various stages of a crisis by creating a plan that serves as a basis for managing any crisis that an organization may face. This assignment allows students the freedom of working independently to better understand the most effective ways for businesses to communicate during a crisis.
Assignment: Study chapter 2 of “Leading Through a Crisis” and conduct additional research of relevant crises and plans to gain a deeper understanding of the components of a crisis communications plan. Students will use their current or recent jobs as the subject to write a crisis communications plan (due January 20) that will serve as the basis of future assignments throughout the course.
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