Around 2010 Kia Motors underwent a drastic re-positioning effort that drastically shaped the company it is today. Educate yourself about Kia and describe in detail Kia’s re-positioning efforts. As discussed previously (in your text), positioning requires a multi faceted approach involving all of the 4P. You can apply each of the marketing mix variables to the Kia case. In other words, what did Kia do at each level to achieve its positioning goals? You might want to start by defining positioning and then address each of the marketing mix variables as part of Kia’s repositioning effort. Learn about the company and be logical in your analysis. Further, in the beginning of 2021 Kia has began to reposition its company again. Not much is know yet besides a couple of elements. You should prepare a few sentences of Kia’s future in regards to its new objective. You must search and read read read!
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