Charles Marcus’s patent applications from PatentScout that are related to Exhibit 3 of the case

“Commercializing an MRI Breakthrough,” Lee Fleming, HBS Business Case 9-608-064.

  • Find and download 2–3 of Charles Marcus’s patent applications from PatentScout that are related to Exhibit 3 of the case. Note that the titles of the applications may not be a perfect match with those shown in the case. (He has considerable more recent patent activity, but confine yourself to the approximate time of the case … prior to 2010.)
  • Prepare the “discussion topics” outlined below.

=== DISCUSSION Topics ==================

MRI Breakthrough case

  • What are the supposed unique capabilities of the two technologies described?
  • What is the different business value provided by the Particles and the Machine aspects of the IP? Make a small table as you read.
  • What are the options for realizing true commercial (i.e. market) value of this IP?
  • Should the technologies be bundled, or kept separate? List the pro’s and con’s of the different strategies.
  • What complementary assets (other technologies, marketing or distribution networks, supply chains, regulatory expertise, etc.) would Aptekar need to access? Who has those?
  • Consider these two technologies’ placement in the “Gans / Stern Framework,” described in a pre-work video.

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