Assume that Bright Road Healthcare in the LearnScapes scenario has decided to acquire several local primary care practices to create a patient-centered medical home as an addition to its structure to emphasize the primary and secondary prevention activities

Assume that Bright Road Healthcare in the LearnScapes scenario has decided to acquire several local primary care practices to create a patient-centered medical home as an addition to its structure to emphasize the primary and secondary prevention activities. Based on the information provided in the scenario and an outside review of the available literature, taking into the account the upcoming integration with primary care practices prepare a formal recommendation to the Director of Marketing on steps the organization should consider undertaking to improve the functionality and utility of its personal health record (PHR) system. When formulating the recommendation, it is important to take into consideration the industry trend towards promoting population health management and the need for effective integrated information systems to support these initiatives. The recommendation needs to be well supported, logically presented, and thoroughly vetted.

Initial Postings

Initial Posting

The initial posting should be prepared as a Microsoft™ Word document, and then attached to the unit discussion thread. There is no minimum or maximum in terms of the word count; however, the response should explicitly address all required components of this discussion assignment. The document should be prepared as a practical business deliverable (single-spaced) and reflect higher-level cognitive processing (analysis, synthesis, and evaluation).

Support the initial posting with at least 3 references of credible or peer-reviewed sources. The in-text citations and the list of references should be consistent with the APA writing style (7th ed.). To earn the maximum number of points for the initial posting, the overall quality of the writing should be consistent with that expected of a graduate student and industry professional.

Due Dates

Online Students: The initial response is due by Wednesday at 11:59 p.m. (CT). Respond to a minimum of two peers’ initial postings. The peer responses are due by 11:59 p.m. (CT), on Sunday.

Blended Students: The initial response is to be posted to the unit discussion thread at least five (5) hours PRIOR to the scheduled class session. Respond to a minimum of two peers’ initial postings. The peer responses are due by 11:59 p.m. (CT), on Sunday.