Global Business

The task consists of, analyzing and interpreting from the data obtained in various indices of global business, the opportunities and risks that arise from each of these indices and their relationships from the point of view of the globalization of culture and the economy.

It assesses the following learning outcomes:

Outcome 1: Strategic Global Management.

Outcome 2: Global Human Resource Management, Leadership and CSR

Task:

Apple and Huawei are operating currently in Mobile Phones industry in several international countries maintaining a strong fight in order to increase its market share using different mode of entry strategies. According to this:

1) Analyze the way in which each of these companies are developing its Mode of Entry and Channel of Distribution strategy using theory background in class and official internet sources. (900 words)

2) Discuss the factors that a firm should consider in deciding whether or not to enter a foreign market. (300 word)

3) Discuss the primary modes of entering a foreign market. What are the advantages and disadvantages of each of these modes? (300 words)

Summary Conlclusions:

1) Max 300 words (60 points)

2) Max 120 words (20 points)

3) Max 120 words (20 points)

Formalities:

Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

Font: Arial 12,5 pts.

Text alignment: Justified.

The in-text References and the Bibliography have to be in Harvard’s citation style.