BC 290 Business Folder Assignment

BC 290Business FolderAssignment Due Monday Nov30(Blackboard upload)

The purpose of this assignment:Business Writing Skills: Students will learn how to produce clean and well-organized documents.Innovation Skills-Students will invent a business concept: a service or a product.(This project does not need a financial analysis, just Brainstorm a product or service that is practical, relevant, and useful. You can take a product or service that already exists and build on it: Your conceptneeds a NAME (branding) and concrete information.If is a product,you need to resolve the following questions. Who will use it? When will they use it? How will they use it? What is the benefit to the customer? What is the cost of the item? How will you market it the item? (In stores or online)If it is a service,you need to resolve several questions. Who will use it? When will they use it? How will it be used? What are the benefits to the consumer? What are the costs to the customer? How will the customer benefit from the service? How will you market your service? You will have the opportunity to submit a first draft for the Business Letter, The Memo, and The Product Summary.The upload option will be available onBlackboard.Important: Drafts are not counted as the FINAL SUBMISSION. FINAL SUBMISSIONS WILL BE DUE MONDAY Nov 30(end of the day)The assignment has four distinctrequirements: 1Professional Business Letter2 ProfessionalEmail 3 Professional Memo 4 Product Summary.Every document is single-spaced͕ ϭϮ pt font and ϭ͟ margins around each page͘ Students are creating a product or a service. Your product or service can beeco-friendly or in service to our currentCovid-19 circumstances. Read the document: Persuasive Messages PDF (in the folder Business Letter)Four Components of the Assignment 1. Business Letter 30% 2. Professional E mail 10 % 3. Memo 20% 4. Product Summary 40%

1 BusinessLetter: Write a one and a half -pagebusiness letter addressed to a company that could have interest in your product or service. This letter is a promotional letter. Your goal is to create a promotional campaign: 1.Focus: What is the”benefit”this company will gain from your productor service! Make sure YOUR NAMEis in the return address.. It should demonstrate the principles of persuasion and needs to be one page and a half. Proper format, grammar, capitalization, concision, and proper vocabulary are required. Make sure you sign the letter. (READ BLACKBOARD Business Folder-Persuasive Messages PDF)Student samples are available in this folder.2.Professional EMAIL: Send a business email to the same companythe letter isaddressed to: Introduce yourself, your company, and your purpose. State that you sent a letter (include date)and request an appointment to meetwith them, in order to introduce your company’s services. You do not need to repeat the letter, this is a request for a meeting.YOU determine what to write in the subject line. (Use a Word doc)Be sure you use an email FOOTER. (Include your Contact information) 3.MEMOWriting: Send a MEMOto your teamadvising themthat there will be a mandatory meeting in order to have a final review of your product or service. The purpose of the Memo is to call an important meeting. It is essential to include important details: For example: From: YOUR DESK: (YOUR NAME) To:Executives, Managers, and Staff. DATE: Subject: Highlight WHO, WHERE, WHEN(time & date) Be Persuasive: Include WHY. (At least one paragraph) At the bottom of the Memo, include your signature. PRODUCT SUMMARY:includes the exact details of your product or service: Usetag lines͕ KEY WORDS͕ and ͞catchLJ phrases͘͟ Know your audience and target their interests or needs. One Page (single spaced) -A product summary includes three paragraphs. Paragraph One:The details, facts, and precise information. For example, measurements, costs, dates. Paragraph Two: List the benefits of your product or service to the customer. You can use bullets. Paragraph Three:Closing remarks͗ This could include the product͛s track record and include past success rates͘ This paragraph can include ͞catchLJ͟ phrases or key words