how can apple increase their sales?

Name:                           Due Date:

Essay Type:                                     ENGL 1301 -40965

 

 

Essay Planning Worksheet – Proposal

Topic: What are you writing about? For this essay, you are writing about a problem that exists for a specific business, institution, or company (bizz). Write both the bizz and the problem below to set the focus:

Apple product. How can apple increase their sales?

 

Introduction Paragraph

Hook- grab the reader’s attention by using a startling fact, quote, anecdote, or another opening tactic relevant to the topic of the paper.

For most of this century, Apple has been known as the world’s preeminent hardware company and has made an indelible mark on the world stage with its innovations that have changed the way people use computers and mobile devices.

 

Background Information-this is necessary to guide your reader to the specific focus of the paper. Use relevant information about your topic to set the stage. Introduce the problem by explaining what it is exactly and why it is an issue that needs to be addressed:

Since its creation, Apple products have been very good, and it is worth billions, Making Apple the most influential company in the technological sector. However, Apple has positioned itself to a certain type of customer, wealthy people, innovators, people with good jobs, and a good lifestyle, excluding people that do not have as much extra money to spend on needed devices.

 

 

 

 

Main Idea-this will be the solution to the problem and the specific focus on the topic for this essay. The solution must be a reasonable, realistic option for the bizz to consider, so think it through carefully. Write it below:

Apple may consider making their device affordable to allow more people to buy their product.

 

Points-there will not be three points for this paper. Instead, you will write an umbrella thesis statement that contains the following three elements:

Specific Business:  Apple

 

Problem:  high price tag

 

Solution: lower the price for greater sell

Thesis Statement-this is the most critical part of the introduction because it gives the paper focus and tells the reader exactly what you are writing about. Make sure it is 1 sentence in length and that it is the very last sentence of the introduction paragraph. Write 1 complete sentence that contains the 3 required elements listed above:

considering the drop in these sales, Apple should lower these prices to allow more people to buy its products, so this will increase their sales.

 

 

Body Paragraph 1 – The Solution – This paragraph will explain the solution in detail: what is the solution, how will it work, how will it solve the problem, why is it a legitimate option for the bizz to select. Use transition words to order details and integrate source material to support your claim.

Topic Sentence #1:

By reducing the prices of these products, Apple will be able to conquer the world of the market and customers

 

Supporting Details:

More people will buy

The most obvious benefit of lowering the apple product price is that it’ll attract more buyers.

Usually, there is an inverse relationship between price and quantity demanded. This means that when the price is very high, the quantity demanded decreases because not all consumers can buy at high prices. Surojit Chatterjee explains in his article “Owning Apple Products Determines Your Wealth?” that over 90% of people who earn more than $ 75.0000 per year have an Apple product, as opposed to only 70% of people who earn less than $ 30,000 per year. So, there are plenty of people in this category who would probably like to have an apple product, if the associated costs were lower.

 

Lower prices will lead to higher sales volumes.

1. a) It is clear that the higher the growth in the number of consumers, the more apple products will be ordered.

3)             Reducing costs will increase the profitability of the company.

1. a) by helping to sold and facilitate the launch of new product lines.
2. b) When the price increases and becomes higher than the equilibrium price, the supply becomes higher than the demand, hence a situation of overproduction which generates losses. It is, therefore, necessary to lower the prices to sell a maximum of product to allow the creation of new product and increase the profitability of the company.

 

 

Concluding Sentence: Lowering the prices of Apple products can be a common strategy for Apple’s company who wants to get more sales because it will allow many people with a different standard of living to buy and benefit the company financially.

 

 

 

Body Paragraph 2 – This paragraph will address the opposition. In this paragraph, you will need to acknowledge what the bizz might say in disagreement with your proposed solution. It should follow this structure:

Some may say (enter opposing claim here) because (add why they think/say this here). However, (discredit the opposition here by offering logical explanations and source material to strengthen your claim). Add additional explanation and support as needed to fully develop the rebuttal.

It is critical that you use source material and transitions in this paragraph to make it clear and effective. See the videos in the Essay 3 folder on writing a counterargument. See chapter 13 –Arguing a Position, specifically pages 171-172 and chapter 20 – Proposals, specifically pages 249-250. Review the sample essay with my feedback. All of these resources are there to guide through this process.

Topic Sentence #2:  Some may say lowering the price of their product would allow Apple to sell more products. However, Apple may argue that lowering their emergence of profit on their product would ruin the company.

Supporting Details:

• First of all, they will say that the company would have a lack of money

 

1. even if this opinion is to be considered, one would ask the question how a company with so much reputation and quality in terms of innovation could arrive there. According to Boyke and Stein in their journal entitled “Economic Reasoning and Creative Industries progress.” it is clear that, when quality is present, consumers will always be in demand and therefore products will be sold in large quantities.

 

1. Apple is a very innovative company as we know, revising its prices will be only beneficial and profitable for the financial management of this one because the sales will be multiplied.

 

 

• Apple may think that it can influence customer satisfaction

 

1. A low price does not always mean that customers will doubt the quality of the products. When the price is revised, the consumer generally feels that they can easily acquire what they like, and especially if it is good in quality.

 

1. The price of products that the Apple company could reset could have a good significant effect on consumer behavior. If consumers already think the price you charge is lower than the quality, it could lead to a significant increase in sales.

 

• Finally, they can say that the product brand may lose its value

 

1. when customers are aware of the quality and effectiveness of a product, brand loyalty and brand popularity also have enormous international and sometimes global influence. it would therefore be difficult to say that reviewing the prices of the Apple brand would tarnish the quality of the brand because of customer trust in this brand. Today’s winners are focused on unique and inventive ways to take their customers’s breath away. Chip Bell will explain this by saying “There is a limit to value-added generosity, there is no limit to value-unique ingenuity”.

 

1. also, the brand of a product is always highlighted when its products are sold enormously. by lowering the prices, several customers will be able to buy and this will boost the volume of sales.

Concluding Sentence:

Lower prices of certain products send an important message to customers, especially if the products sold are of good quality. many people would like to benefit from the advantages of this technological invention that apple offers and it would not ruin the company in any way.

 

 

Body Paragraph 3 – This paragraph will be a call to action appeal directed at the bizz. Here you will explain either what the bizz can earn (or how they will benefit) from applying your proposed solution, what they will lose (or how they will suffer), OR a mixture of both. Again, support from sources is needed here to support your point. You want this paragraph to reach the bizz and make them take action to solve the problem.

Topic Sentence #3:

Utterly, Apple will have to choose to increase their sales. By reducing these prices, they will certainly favor the company and customers too.

 

Supporting Details:

• The company will make much more profit

 

1. They will sell many more products

 

1. Because Apple will earn more money on sales, they will be able to manufacture other products and remain a great innovator in the market

 

• Customers will be satisfied

1. Some people will buy at a lower price and others will not buy at a higher price because they do not have enough money for it.

 

1. The longer customers stay satisfied, the more they will come back to the company in the future and will prefer to buy Apple’s products and services than those of other competitors. Customer loyalty is also a step towards loyalty. This is probably one of the main reasons Chip Bell will say “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

 

Concluding Sentence: Reviewing the prices of the products will bring a lot of benefit to Apple company, both for them and for the customers for whom they manufacture the products.

 

Concluding Paragraph – This is the last paragraph at the very end of the paper. Start this paragraph with a summary of the points of the paper, or restate the thesis statement. Then, make the ultimate purpose of the paper clear. This is considered the “so what factor” or the “clincher.” The last sentence needs to bring the entire paper to a close without introducing new ideas or points, and without leaving the reader with unanswered questions.

 

finally, it is clear that Apple is a brand that markets very good quality products but generally to high-income people, and this could reduce these sales. Since all consumers do not have the same wages but would at least like to enjoy the benefits of these products, Apple should consider the possibility of reducing these prices to increase these sales, its reputation, its money and at the same time satisfy the demand of his clients.

 

 

 

 

 

 

 

 

***DO NOT FORGET THE WORKS CITED PAGE TO LIST ONLY THE SOURCES YOU CITE IN THE Top of Form

 

 

 

 

Chatterjee, surojit. “Owning Apple Products Determines Your Wealth?” International business times, 03/29/12 AT 11:16 AM

 

Bell, Chip. “The Journey to Creating Amazing Customer Experiences.” Digital Business, 06 Friday, April. 2018, https://digitalbusinessblog.wordpress.com/2018/04/06/

 

Purnomo, Boyke R., Kristiansen, Stein. “Economic reasoning and creative industries progress.” Creative Industries Journal, 17510694, Mar2018, Vol. 11, Issue 1