Select an organization that is using (or has used) digital communication to address a need or opportunity (which could include but is not limited to issue management, crisis management, risk of activism, etc.).
Please identify what worked well, what did not, and your recommendations make for a more efficient and effective digital communication campaign.
Write a case study based on your findings with the situation, the need or opportunity, the solution implemented (or currently being implemented), your analysis of what could have been done differently, your recommendations and the expected benefits.
TECHNICAL SPECIFICATIONS
– Please limit your paper to a maximum of 8 typed pages; using double line-spacing and a 12-point serif font like Garamond, Century Schoolbook, Book Antiqua, etc.
– Appendices do not count toward the page limit. However, please be judicious about the volume of the appendices.
– Please submit in Microsoft Word or PDF format
See sample paper above
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