Estimate the annual demand for Tea Bag Machines. This is a very important task for an exporter – estimating the market demand gives us the size of the opportunity so that we know the effort level needed and the supporting objectives and tasks that will need to be part of the plan. Are there overall trends with respect to tea drinking – is this shrinking or expanding the market. Since business-to-business sales are “derived demand” – the demand for machines depends greatly on the users – such as Lipton tea for example. How are those companies doing? will they need to expand or will it simply be a replacement market?

2 pages or less, explaining your approach, with a formula showing how you would calculate. Answer the questions below.

QUESTIONS

Please visit www.teepack.com before you answer

the following questions:

1. How would you forecast worldwide demand for teabag machines?

2. How can Teepack and Teekanne use their relationship to each other with regard to collecting relevant market research data or both companies?

3. Argue the case for the market analysis method you would choose if you had to evaluate the competitiveness of Teepack Spezialmaschinen on the global tea bag packaging machine market.

4. In order to achieve better customer feedback, the top management of Teepack is interested in learning how to measure customer satisfaction. Propose a questionnaire design that contains some of the themes it would be relevant to include in the questionnaire.