Starbucks cooperate strategy

• My company is Starbucks

1. Consider you are hired as a consultant for amultinational company. Your task is to analyze the
chosen company and determine the critical issues it faces in its strategicmanagement.
Provide solutions/recommendations for the identified issues using the theoriesand concepts
learned in. The final outcome is a company report that should also address:
Mergers and acquisitions
Market selection & entry mode choice
Firm strategy
Corporate social responsibility
 
2. A typical project should include the following sections:
Executive Summary (1/2 page) If you submit projects without thissection your grade will be
significantly negatively affected. Do this section last.

  
6
Introduction (1 pages) Brief company overview and context ofanalysis.
External Analysis (3 pages)
o General assessment of the environment
o Stakeholder analysis
o Porters 5 forces
Internal Analysis (3-4 pages)
o Financial analysis
o Strengths and weaknesses & VRIO 
o Value chain analysis
Strategy identification (1 page)
Recommendations (3 pages)
o Recommend 3 potential strategies
o Commit to one of the recommended strategies
o Outline a strategic implementation plan
 
3. You will need to present a minimum of 7 sources of information in yourcitations. Some of the
following sources will help you gather information about your assigned companyas you conduct your
analysis:
Chosen company website
http://www.economist.com/ (you can set up a free account to searcharticles)
http://online.wsj.com
http://www.businessweek.com