Go-Pro, Returning to Profitability

For the case study selected, you will need to submit one (1) executive overview of the business case which should highlight:

1. Executive Summary
2. Body of Work that answers the case questions and includes the following: ( these four elements are embedded in the case questions)
Problem identification
Alternative analysis – including 2 analytical tools addressed in the case questions
Implementation of tactical action points
Strength of the final recommendations
Summary of Key Take-Always
4. Conclusion

Chosen Topic: “Go-Pro, Returning to Profitability”
1. What is your assessment of GoPro’s business model and competitive strategy? Does its approach to delivering customer value contribute to a sustainable competitive advantage?
2. What are GoPro’s key resources and competitive capabilities? Please prepare a SWOT analysis to support your answer.
3. What is your assessment of GoPro’s financial performance the past three years? Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis, you need to provide 4 ratios to support your answer.
4. Based on the preceding analysis, and the previous financial quarter profit and loss statement, what is your overall evaluation of GoPro’s business situation as the company moves forward?
5. Does the company’s strategy have the potential to provide the company’s shareholders with an opportunity for above-average market returns in the next 3–5 years?
6. What specific recommendations can you make that would change or improve Go Pro’s financial position?
7. What detailed strategic actions would Go Pro’s CEO and senior leadership need to take to reestablish GoPro’s financial and market performance and initiate your recommendations?